Case studyB2B · U.S. federal market entry

FIME Group

Website, credibility and paid-media groundwork for a company helping international businesses enter the U.S. federal marketplace.

B2B positioning
Website build
Landing-page planning
Meta Ads strategy
Tracking prep

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Client: FIME Group (Federal International Market Entry)B2B market-entry firm
Industry: B2B · U.S. federal market entry
Engagement: Positioning, website development, launch QA and paid-media planning
Status: Live
Live at: fimegov.netlify.app (opens in a new tab)
Platforms: Static HTML / CSS / JS · Netlify · Netlify Forms · Meta Ads

System map

Launch architecture

Key step Control point Planned

01Prospect
- Organic credibility plan
- Meta Ads campaignsPlanned
02Public site
- Positioned pages
- Credibility layer
- Inquiry form
03Private routing
- Netlify Form
- Hidden recipient
04Follow-up
- Private notification email
- Pixel & tracking prep

Credibility first, a lightweight public site, a private inquiry path — and a hard line around what gets deployed.Deploy boundary: only the public site folder ships — internal notes never do.Scope diagram drawn for this portfolio — not a screenshot.

01Context

FIME Group helps international businesses — qualified technology companies in particular — enter the U.S. federal marketplace, pairing market-entry strategy with in-market business development. It is a complex, trust-sensitive B2B offer. I work on how it is positioned and on the infrastructure that carries it: the website, the inquiry path, the credibility layer and the groundwork for paid media.

Translating a complex B2B federal-market-entry offer into clearer web, credibility, lead-generation and paid-media infrastructure.

02Problem

A complex B2B offer loses people fast when the website is vague or slow — and paid traffic is wasted if the brand has no visible credibility and no tracking. FIME needed clearer positioning, a credible web presence, a simple and safe inquiry path, and a plan for paid media that starts from trust.

03My role

What I owned

Complex B2B offer positioning and page messaging
Website development and iteration — a dependency-free static site
Landing-page and conversion-path planning
Hosting and deployment coordination on Netlify, with a private inquiry flow
Organic Facebook credibility strategy before paid ads
Meta Ads strategy planning, pixel and tracking preparation, and creative development

In collaboration

Offer details and approvals come from FIME's team

Platforms

Static HTML / CSS / JS · Netlify · Netlify Forms · Meta Ads

04Approach

01Clarify the offerTurned a complex service into a clear promise, audience and next step, written for B2B decision-makers.
02Build lightA self-contained static site with no framework dependencies — lightweight and easy to host — iterated with the client.
03Make inquiries safeA Netlify Form handles inquiries. The notification recipient never appears in public HTML, and only the public site folder is ever deployed — internal notes stay private.
04Earn credibility before spendA plan to build an organic Facebook presence first, so paid traffic lands on visible credibility.
05Prepare paid mediaMeta Ads strategy, pixel and tracking preparation, creative, and a conversion path from ad to landing page to inquiry.
06Gate the launchRequested a full QA, full-stack and SEO audit, with fixes applied before launch — launch readiness as a gate, not an afterthought.

Meta AdsFor paid-media reviewers

How this reads as a campaign.

Business problem: A high-consideration B2B service — helping international technology companies enter the U.S. federal market — where a cold click has to turn into a qualified inquiry, not a bounce.
Audience: Decision-makers at qualified international technology companies weighing the U.S. federal marketplace.
Offer: Market-entry strategy paired with in-market business development, positioned as a clear promise, a named audience and one next step.
Creative reasoning: Credibility first: build a visible organic Facebook presence before any spend so ad traffic lands on proof rather than a bare page. Creative development follows the positioning, not the other way round.
Campaign / funnel structure: Planned path: Meta ad → positioned landing page → private inquiry form → follow-up. Pixel and tracking preparation is done ahead of launch so the first campaign is measurable.
My exact role: Positioning, website, landing-page and conversion-path planning, Meta Ads strategy, pixel and tracking preparation, creative development. Campaigns have not run yet — this is prepared, not reported.
What can actually be shown: The live site and its inquiry path, and the launch-architecture diagram (drawn for this portfolio). No campaign data exists yet, so none is shown.

05System & deliverables

Delivered

Positioned B2B website, iterated with the client
Inquiry form with private notification routing
Deploy boundary — only the public site folder ships
Landing-page and conversion-path plan
Organic Facebook credibility strategy
Meta Ads strategy with pixel and tracking preparation — planning work; no campaign has run yet

Planned next

PlannedPaid campaigns, once the organic credibility layer is in place

06Evidence

Screenshots from the project and scope diagrams drawn for this portfolio. Select one to open it larger.

07Results & impact

Built and iterated a lightweight, dependency-free website for a complex B2B offer.
Structured a private inquiry path — the notification recipient never appears in public code.
Prepared the paid-media groundwork: strategy, pixel and tracking readiness, and a conversion path.
Sequenced growth so organic credibility comes before ad spend.

No performance numbers are shown until they can be verified and shared — this section describes what was built, structured and tested.

08Lessons

For B2B offers, clarity beats cleverness — the site's job is to make the next step obvious.
Paid media works better on top of visible credibility, and security is part of the build: private addresses and internal notes never ship with the site.