- 01→
Understand
The business, audience and real constraint.
What you sell, who buys it, how they find you, and where the journey breaks. I ask before I build.
Output: A clear problem statement and what success looks like.
- 02→
Audit
What already exists — and what's missing.
Pages, ads, tracking, CRM, workflows and content, reviewed as one journey instead of separate tools.
Output: Gaps, risks and quick wins, in priority order.
- 03→
Strategize
The system before the screens.
Message, funnel, data flow, roles and automations, decided on paper first so the build has a spine.
Output: A blueprint you can approve before anything is built.
- 04→
Build
Pages, workflows, automations and creative.
The campaign, website, portal or creative — built around how your team actually operates.
Output: A working system, documented for your team.
- 05→
Test
Real roles, screen sizes and edge cases.
Workflows, permissions, responsive behavior, forms, emails and regressions — reproduced, fixed and retested.
Output: Launch-blocking issues closed before go-live.
- 06↺
Optimize
Measure, find friction, improve what matters.
Launch is the start of learning. Tracking, feedback and iteration on the parts that move the result.
Output: An iteration plan and a clean handoff.