Meta Ads & Growth
PDFLeads with paid social, creative testing, audience research, funnels and tracking — for Meta Ads and performance roles.
Best for: Meta Ads Specialist, Media Buyer, Performance Marketer
Meta Ads specialist path
Meta Ads, from research to optimization.
Paid Facebook and Instagram campaigns since 2020 — planned from the offer and the customer journey, produced with a creative system, and connected to the pages and CRM that turn a click into a lead.
01What I do
Seven things a Meta Ads hire has to do. Where each one is visible.
Each capability links to the case study where it shows up — with an honest note on what is delivered, what is in testing and what is only planned.
01Campaign research
Campaign research
Start with the business, the customer journey and the bottleneck — what is being sold, to whom, and where people drop off — before any campaign is built.
How FIME's offer was clarified02Audience & offer strategy
Audience & offer strategy
Turn a complex or generic service into a clear promise for a named audience. The positioning decides what the ads can honestly say.
FBD registration messaging03Creative strategy & testing
Creative strategy & testing
Statics and AI video written to a five-beat direct-response arc — hook, reframe, contrast, solution, one call to action — produced in monthly volume so there is always fresh creative to test.
The GrowthOps campaign arc04Ads Manager
Ads Manager
Campaign setup, management and reporting in Meta Ads Manager and Business Suite for lead-generation campaigns — for agency clients and for a local bookkeeping firm.
GrowthOps · FBD05Lead funnels
Lead funnels
Ads land on pages built for one job — landing, booking or order pages — and leads land in a CRM (GoHighLevel, Base44) with follow-up built in.
Excelsior assessment + GHL booking · The Courtyard booking app06Tracking & attribution
Tracking & attribution
Pixel and tracking prepared before a campaign launches, and a Meta Ads → GoHighLevel attribution view in progress so reporting reflects real inquiries, not platform metrics alone.
FIME tracking preparation07Optimization
Optimization
Find the friction — creative, page or follow-up — fix it, and keep iterating on what moves the result. QA of the landing path is part of the job, not someone else's.
How the process runs
02Evidence
What you can check today.
Three case studies with a paid-media section written for reviewers: the business problem, the audience and offer, the creative reasoning, the campaign or funnel structure, my exact role, and what can be shown.
Marketing agency (my own)
GrowthOps Media & Co.
Creative system, monthly package and the campaign arc. An Ads Manager view can be shared with client permission.
- Social media
- Static & AI video
- Meta Ads
Bookkeeping & accounting
FBD Bookkeeping & Accounting
SEC-assistance creative and campaign analysis for a local-services offer, connected to the client portal that follows.
- Client portal
- CRM logic
- Role-based access
B2B · U.S. federal market entry
FIME Group
Paid-media groundwork for a B2B offer — strategy, pixel and tracking preparation. Prepared, not yet run.
- B2B positioning
- Website build
- Landing-page planning
No ROAS, CPL, CPA, spend or lead counts are published on this site until they come with a source the client has agreed to share. Redacted Ads Manager exports are on the private checklist and will be added when cleared.
03Tools
What the work runs on.
Used on the projects above — no logo wall, no percentages.
- Meta Ads Manager
- Meta Business Suite
- GoHighLevel
- Base44
- Canva
- Figma
- CapCut
- AI image & video tools
Davao City, Philippines — available for remote work. UTC+8 (Philippine Time).